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Videos

Digital transformation in Latin America (Spanish)

The disruption of operational and business models through the use of new technologies such as cloud, big data/analytics, mobility, or the Internet of Things is transforming everything around us. No industry in Latin America is excluded. Ricardo...

Catalogue: Latin America 2016: Research Renovation
Author: Ricardo Villate
June 15, 2016
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Citation

Villate, R. (2016a, June 15). Digital transformation in Latin America (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/digital-transformation-in-latin-america-spanish-


Videos

Opening Latin America Conference 2016 (English-Spanish)

Opening of the Latin America Conference in 2016 by ESOMAR Council member Joaquim Bretcha.

Catalogue: Latin America 2016: Research Renovation
Author: Joaquim Bretcha
June 15, 2016
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Citation

Bretcha, J. (2016a, June 15). Opening Latin America Conference 2016 (English-Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/opening-latin-america-conference-2016-english-spanish-


Videos

Delighting the shopsumer in the instant gratification world (Spanish)

Internet/Digital is no longer a question; it's a fact: Mobile and social aren't emerging, but merging through consumers who have become part-time marketers, who understand and expect brands to be honest and fast. For shopsumers speed, knowledge...

Catalogue: Latin America 2016: Research Renovation
Author: Edwin Taborda
June 15, 2016
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Citation

Taborda, E. (2016a, June 15). Delighting the shopsumer in the instant gratification world (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/delighting-the-shopsumer-in-the-instant-gratification-world-spanish-


Videos

Engagement on a tightrope (Spanish)

Venezuela is currently facing curtailed freedom of speech, human rights violations, shortages of essential goods, and ongoing public unrest is under debate, so independent and objective information is sought. Many believe that local media are under...

Catalogue: Latin America 2016: Research Renovation
Authors: Juan Chasan, Pablo Cibella, Orlando Riebman
Companies: StatMark Group, S.A.,
June 15, 2016
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Citation

Chasan, Cibella and Riebman (2016a, June 15). Engagement on a tightrope (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/engagement-on-a-tightrope-spanish-


Videos

New consumerism (Spanish)

The world is facing a power shift: emerging countries are affecting the way the people consume on a global level. This "new consumerism" has a direct impact on revenues, but there is no clear understanding of how these changes affect consumer...

Catalogue: Latin America 2016: Research Renovation
Authors: Alejandro Tanco, Steve August
June 15, 2016
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Citation

Tanco and August (2016a, June 15). New consumerism (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/new-consumerism-spanish-


Videos

Shaping the future (Spanish)

Shaping the Future might at first glance seem to be a study of macro forces and trends. Nevertheless, its objectives were much more challenging. We set ourselves the challenge not just of finding new frames of reference to consider the future, but...

Catalogue: Latin America 2016: Research Renovation
Authors: Rosaline Hester, Daniel Castejón
June 15, 2016
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Citation

Hester and Castejón (2016a, June 15). Shaping the future (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/shaping-the-future-spanish-


Videos

The ESOMAR representatives tour (Spanish)

ESOMAR Representatives from different Latin American countries will update the audience with the latest news regarding the Digital/Tech startups climate in their countries.

Catalogue: Latin America 2016: Research Renovation
Author: ESOMAR B.V.
June 15, 2016
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Citation

B.V., E. (2016a, June 15). The ESOMAR representatives tour (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-esomar-representatives-tour-spanish-


Videos

Eat fresh, Latin America! (Spanish)

Subway, the world's biggest restaurant company by number of outlets, is an excellent example of a successful regional expansion of an American company into Latin America. With more than 4,400 restaurants in over 30 countries in the region, Subway...

Catalogue: Latin America 2016: Research Renovation
Authors: Gabriel Aleixo, Ingrid Rivera
June 15, 2016
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Citation

Aleixo and Rivera (2016a, June 15). Eat fresh, Latin America! (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/eat-fresh-latin-america-spanish-


Videos

Triple E brand model (Spanish)

Many companies measure brand health from awareness, image and loyalty. These three variables are measured over time, but they do not really help manage brand growth and its contribution to business. We have created the Triple E model, which solves...

Catalogue: Latin America 2016: Research Renovation
Authors: Macarena Estévez, Ana Carreras
June 15, 2016
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Citation

Estévez and Carreras (2016a, June 15). Triple E brand model (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/triple-e-brand-model-spanish-